Posts Tagged ‘Marketing’

Can Something As Simple as a Font Matter for Your Website?

We all know colors, design, and content are key to a successful website that converts. Sometimes, though, something simple and small like a font is completely overlooked. The right font can make ...

Can Instagram Be Useful for Your Business?

In general, most people agree that social media is a useful tool for businesses – small and large ones alike. However, there’s one social media platform whose utility to small and medium ...

Can Crowdfunding Make Your Business Boom?

You’ve probably heard of them: Kickstarter, IndieGoGo, GoFundMe. In the past few years, these websites have become huge proponents of getting those who don’t have any money but have good ideas the ...

Are You Managing Your Online Reviews?

Online reviews, particularly for products that aren’t bought in store (or can’t be), are incredibly powerful. This is especially true for the businesses that provide these products. If you start to soak ...

Does Your SMB Need a Social Media Manager?

As the social media channels you need to manage grow, so does your need for the time to manage them. Sometimes you can’t quite find the time yourself, and ...

The Hidden Value of Customer Feedback from Social Media

Most companies that are active on social media are aware of the importance of having a social media manager, a specialist who analyzes and brings their insights and conclusions about the company’s ...

The Differences Between Customer Experience and Customer Engagement

With all the emphasis put on the customer in the global business environment, knowing what your customers want, how they feel about your products or services and what their expressed views are ...

Internet of Things Security is Cause for Concern for Consumers

The Internet of Things (IoT) is the international effort to incorporate unique identifiers to give household and industrial devices the ability to transfer data over a network and avoid human-to-human or human-to-computer ...

In-Store Wi-Fi Can Enhance Customer Experience and Grow Sales

If you have ever been in a retail store where you are trying to access the Internet (to compare price, for example) and find yourself without Wi-Fi access, you may start to ...

How Modern Technology is Destroying Many Small Business Myths

In the United States and many other countries, the small business is at the heart of economic growth and sustainability. Though the definition of a small business may vary, one thing is ...

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